Residential
Conversion of an old cinema into a trendy gym at the heart of the Old North of Tel Aviv.
Entrepreneurship which progresses over the years
In the 90s, Ella recognized the property’s potential and purchased the building. It then divided it into 5 advanced cinema auditoriums. In 2010 the cinema was converted into an iconic trendy gym which attracted young people in the area. These days, Ella is initiating an evacuation-construction (Pinui-Binui) project with two additional residential buildings next door. The project will feature a hotel, as well as an attractive innovative residential and leisure complex.
General specifications
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Property purchased
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5 cinemas
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Conversion into a gym
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Initiation of an evacuation-construction project
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Routine operations
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Future plan
Property purchased
The 90s
Future
Residential, leisure and hotel
